Career opportunities
Expert in planning and promotion in the sustainable, cultural, and nature-based tourism sector./ Esperto in pianificazione e promozione nel settore del turismo sostenibile, culturale e naturalistico.
Function in a work context:
Graduates of the Degree Programme will have the opportunity to work, in coordination and management roles, as:
- destination managers with specific skills in selecting appropriate promotional strategies and relaunching a region's tourism, including all aspects of incoming tourism;
- designers of niche travel experiences requiring specific knowledge of the offering;
- management and organization of cultural events in the cultural and naturalistic sectors and in hospitality services for cultural and environmental heritage, with particular emphasis on the development of promotion and communication protocols;
- central and decentralized government institutions in the sectors of tourism, culture, cultural and environmental heritage, and local sustainable development;
- professional consultancy for local authorities and administrations and hospitality industry companies for the cultural promotion of the region and its artistic, environmental, literary, and food and wine heritage.
- experts in the effects of tourism development on local heritage and the traditional dynamics of the resident community.
Skills associated with the role:
The professional profile that the Degree Programme aims to equip possesses the following transversal and specific skills:
- in-depth knowledge of territorial systems and the nature-based, historical, and cultural characteristics of the area;
- strategic planning and analysis process skills;
- interpersonal skills;
- communication skills;
- ability to develop concrete projects through the use of programming, design, and qualitative and quantitative data management technologies, in light of knowledge of the principles, standards, trends, associations, experiences, and other aspects related to sustainability.
- mastery of coordination;
- independent judgment and resourcefulness;
- reliability and commitment
- ability to plan feasible interventions with a view to sustainable and regenerative development, in order to enhance and protect the area using a systemic approach.
Career opportunities:
- in integrated tourism cooperatives and consortiums with coordination roles
- in self-employment
- in public bodies, park authorities, multifunctional cooperatives, sustainable development consortia, non-hotel accommodation facilities, local, regional and national tourism agencies.
Sustainable Tourism Promoter/ Promotore del turismo sostenibile
Function in a work context:
The graduated, working in a business context (both public and private), following a brief period of mentoring and understanding of the specific context, encourages the tourism organization to evolve towards sustainability. This role assesses the impact of tourism development on the local heritage and the traditional dynamics of the resident community, designs diversified packages based on the type of clientele and the characteristics of the location, and plans sustainable development interventions to enhance and protect the area using a systemic approach.
Skills associated with the role:
- Knowledge of the principles, regulations, trends, associations, experiences, and other relevant aspects of sustainability;
- Knowledge of the naturalistic, historical, and cultural characteristics of the area;
- Knowledge of tourism market trends;
- Economic skills;
- Basic legal skills.
Career opportunities:
Public bodies, Park authorities, Multipurpose cooperatives, Sustainable development consortia, Non-hotel accommodation facilities, Local, regional, and national tourism agencies.
Specialized tour guide and/or escort./ Guida turistica e/o specializzata.
Positions in a work context:
Graduates of the Degree Programme may aspire to professions that require direct contact with the local area and specific, specialized knowledge of it.
These include:
- accompanying individuals or groups in natural environments, also providing the necessary technical assistance and carrying out environmental courses, education, interpretation, and dissemination activities, and sustainability education;
- planning cultural and naturalistic itineraries and creating products and services related to their use and promotion;
- describing, explaining, and illustrating the environmental, naturalistic, anthropological, and cultural aspects of the area with scientific and cultural connotations; - designing, planning, and conducting workshops and initiatives for environmental courses, education, interpretation, and dissemination, including working alongside Professors in schools.
Skills associated with the function:
The professional figure that the Degree Programme intends to provide includes the following transversal and specific skills: - in-depth knowledge of cultural and geo-naturalistic resources;
- interpersonal skills;
- communication skills;
- problem-solving;
Career opportunities:
- nature and hiking guide
- Alpine, volcanological and medium mountain guide
- Highly qualified tourist guide
