ECONOMIC PSYCHOLOGY AND CONSUMER BEHAVIOR
Academic Year 2021/2022 - 2° Year - Curriculum Curriculum B - Giuridico-Sociale - IstituzionaleCredit Value: 6
Taught classes: 36 hours
Term / Semester: 2°
Learning Objectives
The aim of the course is to investigate the consumption choices and economic behavior. The origins and developments of economic psychology, decision-making processes that affect the choices of consumption, cognitive and emotional aspects of consumer behavior, consumer psychology and marketing strategies, represent the "key words" that will guide the content of the course.
Detailed Course Content
The course will be structured around the analysis of three main themes:
a) the origins and developments of economic psychology;
b) the psychological bases of consumer behavior;
c) the "new consumption" " (neuro-marketing and internet marketing).
Textbook Information
a) & b): Olivero, N., Russo, V., Psicologia dei consumi, 2° ed. McGraw-Hill, Milano, 2103 (except chapters. 11, 12, 13 - 450 pp.);
c): references suggested by the professor
N.B.: alternative references may be specified by the professore at the beginning of the course.