MEDIA AND COMMUNICATION OF THE CULTURE AND IDENTITY OF THE TERRITORY
Academic Year 2024/2025 - Teacher: GUIDO NICOLOSIExpected Learning Outcomes
To provide the basic conceptual and technical tools in order to understand and implement a communication campaign aimed to promote the culture of a territory
Course Structure
Face-to-face teaching
Required Prerequisites
Basic knowledge in communication studies
Attendance of Lessons
Not compulsory
Detailed Course Content
- Communication: basic concepts
- Traditional media
- Digital media
- What is public communicaiton
- Communication and territorial marketing
- Communication planning
Textbook Information
- Graziella Priulla, La comunicazione delle pubbliche amministrazione, Bari, Laterza.
- Simonetta Secondini, Comunicazione pubblica e web marketing territoriale, Franco Angeli.
- Carlo Gelosi, Comunicare il territorio, Milano, Franco Angeli.
- Handouts, lecture notes and articles selected by students
Course Planning
| Subjects | Text References | |
|---|---|---|
| 1 | Communication: Basic concepts | Lectures notes and articles selected by students |
| 2 | Public and social communication | Graziella Priulla, La comunicazione delle pubbliche amministrazioni, Laterza |
| 3 | Communication and territory | Carlo Gelosi, Comunicare il territorio, Franco Angeli |
| 4 | Territorial marketing | Simonetta Secondini, La comunicazione pubblica e il web marketing territoriale, Franco Angeli |
| 5 | Communication planning | Lectures notes and articles selected by students |
Learning Assessment
Learning Assessment Procedures
- Traditional oral exam
- Project work
Examples of frequently asked questions and / or exercises
Communication: basic concepts
Media studies
Advertising
Territorial marketing
Project work